Why Carts Are Abandoned — and Which Ones Are Worth Chasing
Around seven in ten carts never become orders. Some of those were never going to. Here's how to tell the difference and spend your effort accordingly.
Don't Let High-Intent Visitors Disappear
Cart recovery built into WordPress and WooCommerce — tracking, targeted sequences and measurement, without building your funnel around a third-party email platform.
Problems this solves
- Customers add to cart, show clear intent, and disappear without a trace.
- You have no record of what was abandoned or how far the customer got.
- Recovery means rebuilding your funnel inside a third-party email platform.
- Nobody can say how much revenue recovery is actually bringing back.
What changes
Every abandonment is captured
Cart contents, customer, stage reached and whether they've bought before.
Recovery runs on rules you control
Different messages for a first-time browser and a returning customer who reached checkout.
Your funnel stays in WordPress
Connect an email provider for delivery, but the logic and data stay where your orders are.
Recovered revenue is measurable
Attributed against real orders in your own database, not a platform's model.
Capabilities
What's included
Abandonment tracking
Full context captured at the moment the cart is left.
Recovery sequences
Timed, targeted messages rather than one generic reminder.
Segmentation
Rules based on cart value, stage reached and order history.
Provider connection
Use your preferred email service for delivery — or change it later without rebuilding.
Conversion tracking
GA4 and pixel events verified so your numbers are true.
Recovery reporting
Revenue recovered, measured against actual orders.
How it works
Four steps, no surprises
01
We audit your checkout first. Often the biggest win is removing friction rather than chasing people who left because of it.
02
We build tracking into WooCommerce so abandonment is captured with the context needed to act on it.
03
We configure sequences and rules around your margins and customer mix, then connect your sending provider.
04
You see it running on your store before you pay anything.
Why this beats stacking plugins
The usual route is to connect your store to a marketing platform and rebuild the funnel there. It works, but your commercial logic ends up living in a tool you rent, priced by contact count, with data that drifts out of sync. Keeping detection and decision in WordPress — and outsourcing only delivery — gives you the deliverability without the dependency.
Who this is for
- WooCommerce stores with meaningful cart volume and no recovery in place
- Stores whose recovery lives in a platform they want to move off
- Businesses where margins make blanket discounting a bad idea
- Any store that can't currently say what recovery is earning
Demonstrations
See It on Real Websites
FAQ
Questions, answered
No. We connect whatever you use, and you can change it later without rebuilding the logic.
Only if you want us to. Discounting too early trains customers to abandon deliberately, which is an expensive habit.
Yes — the tracking sits at the WooCommerce level rather than the theme.
You'll see the numbers before you pay. If the setup isn't right for your store, we'll remove it and restore your previous setup at no cost.